"60-80% of your email openings will likely occur on mobile. If you do not pay attention to mobile formatting...you ignore over half your clients." Joe Portsmouth, Director of Retention, The Beard ClubDouble-check to make sure that your email templates are mobile-responsive. They must automatically adjust to fit the reader's screen.Why bother? First of all, it's the fact that most people check their emails while on their phone. It's the same for shopping habits. Mobile email is 65% more likely than email to lead customers to your site. So, make sure you hire customer support employees who share your values + represent your brand's values." -Ralitsa Minkova email strategist and copywriter for conversions. The single-way nature of automated emails could lead you to believe that it is. It is tempting to view emails as highly-effective alternatives to billboards. However, emails were and will always be designed to be a two-way channel of communication. automation is great however, you should avoid the feeling of "canned responses." Here are a few ways to make your brand feel less stiff:Ask for responses. To get feedback from users take advantage of email surveys. This feedback can be invaluable. Incorporate it into new products, new offerings and even new marketing campaigns. It's all you need to do is ask your customers to provide feedback. Segmenting customers is a benefit in that you don't need to create generic, catch-all emails. The more precise your emails to customers, the better.Keep your emails casual.
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