The constant determination to fulfill his childhood ambitions resulted in Rob Dyrdek a professional athlete at 16 years old and propelled into the realm of business before most people were in college. Surrounded by entrepreneurs in his early years, Dyrdek quickly learned the value of building brands. He founded his first business at the age of 18. Through his influence and generating new ideas and concepts that helped transform a rising footwear and apparel brand into a $500,000 global company. He also used his expertise to build skate brands later in his career, and launched the world's first true professional skateboarding league Street League Skateboarding and a first-of-its-kind skateboarding channel ETN.
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